CRM solution at brocki.ch

isolutions integrated a POS system at brocki.ch according to Microsoft Dynamics 365 with Azure Webservices. The customer was the focus of the solution. The central element of the CRM is the brocki card.

The Salvation Army Switzerland is a non-profit organization that operates 19 brocki.ch stores in German- and Frenchspeaking Switzerland. Around 300 employees work for them. Its core business is trading in used goods. The money generated is used to support social projects of the Salvation Army.

Initial Situation

The Salvation Army‘s Brocki offer is making a strong progress, and the need for customer care is also growing. The Salvation Army would like to get to know its customers better in order to have an overview of their business and to be able to operate in a more targeted manner. For this reason, brocki.ch approached isolutions with the task of developing a CRM system.

Solution

The central element of the CRM is the Brocki card. It is used for every donation of goods and for every purchase. For donations, the value and type of goods are recorded. The donation is credited to the donor‘s card. For purchases, the card is used as in retail stores. It is scanned before payment and all information is recorded in the CRM. The customer was at the center of the solution. isolutions integrated the POS system according to Dynamics365 with Azure Web Services. A highlight was the mapping of the donation process with PowerApps. For this purpose, an app was built that allows the donation volume to be retrieved at any time in any branch.

Icon Donate Heart
measurable donation data
Icon Increase
scalable model
Icon Human Center
customer is at the center
Brocki Heilsarmee CRM Plattform

Benefits

  • CRM not only helps The Salvation Army to know its customers better. The customers also benefit. The Salvation Army can communicate directly with them and, for example, send them new vouchers when they have collected enough Brocki points.
  • The Salvation Army can now call up the current donation status at any time and from anywhere.

Jakob Amstutz

Business Manager | brocki.ch

«With isolutions as our partner, we have developed a CRM that allows us to better identify our customers› needs and to celebrate success together with them.»

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