Increased Efficiency and fewer Excel Lists thanks to Microsoft D365

To reduce the effort and Excel-based documents, Rotpunkt-Pharma has opted for a digital solution. By means of Microsoft D365, the efficiency of work processes has increased by 20% and employee satisfaction is visibly higher thanks to digital processes.

Rotpunkt-Pharma AG, founded in 2001, is a service center for independent and owner-managed pharmacies. At almost 110 locations in German-speaking Switzerland, around 1,600 pharmacists, pharmaceutical assistants and druggists advise their customers on the subject of health and medicines every day. The specialists at Rotpunkt-Pharma AG support the Rotpunkt pharmacies in areas such as marketing, training and purchasing, so that they can focus on their core business and offer the best possible advice.

Initial Situation

Rotpunkt-Pharma offers its members three central services: Training, Marketing, and Purchasing. These activities were previously mainly Excel-based, which led to high costs, sources of error and inefficiencies. Due to the growth in members and the development of further services, the quantity structure increased steadily and at the same time the administrative effort. Therefore, Rotpunkt-Pharma decided to redefine and partially automate the processes using innovative software tools. The introduction of new apps based on Microsoft D365 has led to a massive increase in employee satisfaction. More efficient processes and adequate technology support improve workflows and the employee experience, which goes hand in hand with higher customer satisfaction.


With the introduction of D365, standard processes can be automated and data quality improved. The change also enables work processes to be redefined, so that workflows can be designed more efficiently and lived in a new way. This helps Rotpunkt-Pharma, particularly in the areas of marketing, sales force, training and purchasing. For example, the processes for monthly promotions can be handled more efficiently and the entry of duplicate data records can be avoided. Furthermore, data is now stored centrally and made available throughout the company - regardless of time, location and device. Documents are available regardless of location and can be edited jointly. This makes collaboration more efficient and of higher quality. As a result, inquiries, orders and general information about the member can be recorded and processed centrally. This information is also available to the field staff on site at the same time. For the realization of this project, isolutions created a CRM concept for Rotpunkt-Pharma, in which the entire project implementation extended step-by-step over three phases. From the beginning, all relevant business areas (marketing, sales force, training, and purchasing) were taken into account and further developed throughout the phases by means of workshops. This approach ensures maximum expandability and enables Rotpunkt to implement further adjustments quickly and cost-effectively in the future.

increased efficiency in the areas of marketing, training, field service and purchasing
working days saved per year in the implementation of marketing campaigns
Excel lists replaced thanks to automation
Rotpunkt Apotheken Microsoft D365


  • All employees can access the central database at any time and from anywhere.
  • Collaborative work on documents and master data is facilitated. This promotes efficiency and enables a 360° view of members and industry partners.
  • Member and industry data is made available across departments to facilitate and improve the monitoring of market activities.
  • The user interface for marketing, training and purchasing processes is easy to use, can be adapted at any time and is geared towards the user.
  • Employees appreciate the user-friendliness and the high degree of automation. This variety of automations helps to continuously improve data quality and save time during data entry.
  • Integration of Outlook and Teams is now possible.
  • Previous project processes are optimized or rebuilt through intensive workshops.

Milena Bosco

Project Manager Digitalization | Rotpunkt Apotheken

«isolutions has correctly identified the challenges we were facing. Our needs were addressed and in each case a solution was presented that significantly increased the quality of our work and the productivity of our teams. The cooperation with isolutions is uncomplicated, at eye level and solution-oriented. With the successful implementation of the first phase of our CRM, together we have laid the foundation for further projects.»

More Success Stories

Mann schaut auf das Handy mit der offenen Well Gesundheits-App


The Modern Workplace as an Enabler for Innovation in the Healthcare Industry

Labor Diabetes Center Berne

Diabetes Center Berne

More flexibility in diabetes research thanks to Azure and Workplace as a Service

Junge Studenten sitzend im Schulzimmer am Laptop

Digital and modern Exam Management: Automation, Flexibility and increased Efficiency

LOWA Wanderung


Modern workplace without internal IT specialists

SalutaCoach Applikation


Thanks to new application to reduction of numerous additional efforts

Expertsuisse Header


Support and Project Manager for successful Evaluation Process

Swissgrid Headquarter


New Contact Center Solution for a Modern Workplace with more Scalability and Flexibility

Lusee isolutions Story


Thanks to interactive Conversations increased Sales Opportunities

Fachhochschule Nordwestschweiz Migration Microsoft Teams

Fachhoschule Nordwestschweiz

Lower Licenses Costs with Microsoft Teams Telephony

V-ZUG - Story


International Business driven by Introduction of Microsoft D365

BOBST Life Program


Employee Experience 2.0 - Leading Innovation BOBST Life Program for 5'000 Employees

Securitas Group Microsoft 365


With the Introduction of M365 to the Company Culture Booster

Migros Collaboration Platform


Digital Identity, M365 Toolkit and better enterprise-wide Communications

Rotpunkt Apotheken - Story

Rotpunkt Apotheken

Increased Efficiency and fewer Excel Lists thanks to Microsoft D365

BFU IT Framework


New Web Application leads to 80% higher Data Quality

AMAG Modern Collaboration Teams


Future Workplace with M365 Suite rolled out to 6'500 Employees

Innosuisse IT Plattform Azure Cloud


Efficiency Increase of the Innovation Promotion Process thanks to individual Solution «Innolink»

KIBAG Digitaler Arbeitsplatz


Successful Introduction of the digital Workplace thanks to User Adoption for 1'200 Employees

Gartenmann Engineering WaaS

Gartenmann Engineering

From successful Cloud Transformation to secure and reliable Operation



Increased Security in Operations thanks to Migration to the Cloud and M365

Swisstransplant - Story


Digitization of Processes for improved Planning and as an Innovation Driver

SIX Group Digital Workplace

SIX Group

Despite strong Regulations with Flex-Client to modern Workplace and Innovation Drive

SBB User Adoption


Change Management leads to mutual Understanding and increased Productivity among 25'00 Employees

Möbel Pfister

Möbel Pfister

Improved evaluation of customer data and optimization of personnel planning

CYBERA Plattform Zur Bekämpfung Und Prävention Von Cyberkriminalität


Combat Cyber Risks with secure and privacy-compliant Web Application on Azure

SBB Microsoft 365 Roll-out


Over 30'000 Users migrated to new digital Workplace and saved Costs in the Process

Menschen in einer Sitzung am Glastisch, das alle spiegelt


More efficient Work from anywhere and predictable IT Costs thanks to Cloud Migration

Sika Modern Workplace


With Change Management 20'000 Employees migrated to M365 in a short Time for increased Efficiency

HotellerieSuisse Digitalisierung der Anträge zur Coronaentschädigung


Power Automate Workflow improves Claims and Compensation Processing

Migros Microsoft 365


Roll-out of M365 simplifies Collaboration internally and with all Partners