Optimized sales processes and better customer care thanks to CRM D365

Efficient sales processes from the cloud for the deregulated energy market. To provide BKW with added value, a group-wide integration-ready customer relationship management project was launched under the name of futureCRM.

BKW is an international energy and infrastructure company that provides integrated holistic solutions for the energy, building and infrastructure segments.

Initial Situation

With the energy industry facing various major challenges, a positive customer experience and efficient development in the market are becoming all the more important. While it should be possible to offer tailor-made solutions, it is essential to properly understand the customer and their requirements first.

The BKW Group is also aiming to establish a coordinated market presence so that it can present a more efficient and more professional image to its customers.


The solution is the customer relationship management solution futureCRM, which is based on Dynamics 365 and SharePoint. This system has enabled BKW’s core sales processes to be optimized and the specific goals to be met. Users are led through the sales processes efficiently, while the companies belonging to the BKW Group that are working with futureCRM can now coordinate their market presence with each other. This solution enables customer requirements to be determined and addressed accordingly. As a result, customers receive comprehensive solutions that are tailored to their exact needs.

customer insight


  • By launching the solution in Microsoft Cloud, the BKW Group saves on valuable internal IT resources.
  • Customer requirements are identified more quickly, BKW can actively respond to them, and the customers themselves receive all-in-one solutions.
  • This paves the way for a coordinated market presence for the BKW Group.

Markus Eberhard

Head of Digital Business | BKW

«As well as helping our customers gain a deeper understanding, benefit from more efficiency and receive optimum support, our CRM system enables the BKW Group to maintain a consistent market presence.»

More Success Stories

Righetti Partner Group Bagger und Bohrer

Righetti Partner Group

Future-proof and flexible: Cloud Migration and increased Efficiency through IT Outsourcing

Drei Geschäftsleute, die in einem hellen Büro am Laptop arbeiten.

Profond Anlagestiftung

Increased Efficiency through digital Invoicing Processes thanks to AI and Power Platform

Sitzung mit 3 Frauen und einem Mann in einem Büro


Collaboration with Change Management strengthened: LGT relies on Microsoft 365 and Copilot

Helion isolutions Story

Helion Energy AG

Digital Transformation for Energy Pioneer Helion

Shell Lubricants Öl wird bei einem Auto in die Hube geleert

Shell Lubricants Switzerland AG

Efficient Product Planning in Seconds thanks to new Web Application

SBB Zug von vorne am Zürich Hauptbahnhof


From Migration to long-term Partner: SBB on the Path to Digitalization with isolutions

Forumlar für den Test von Drogensubstanzen

Stadt Zürich Drogeninformationszentrum

Transformative Efficiency: How DIZ optimizes its Service thanks to Low-Code App

Drei Personen stehen und reden in einem Sitzungszimmer


Evaluation expertise: How isolutions helped MLL Legal to select an efficient and neutral partner

Mehrere Kühe auf einer grünen Weide


Efficient Customer Service and Process Optimization thanks to digital CRM Solution

Zwei Schweizer Seilbahnen fahren den Berg hinauf

Seilbahnen Schweiz

Better accident prevention thanks to new accident database

Bell Food Group

Bell Food Group

The training portal successfully supported the introduction of Microsoft 365

Mann schaut auf das Handy mit der offenen Well Gesundheits-App


The Modern Workplace as an Enabler for Innovation in the Healthcare Industry

Labor Diabetes Center Berne

Diabetes Center Berne

More flexibility in diabetes research thanks to Azure and Workplace as a Service

Junge Studenten sitzend im Schulzimmer am Laptop


Digital and modern Exam Management: Automation, Flexibility and increased Efficiency

LOWA Wanderung


Modern workplace without internal IT specialists

SalutaCoach Applikation


Thanks to new application to reduction of numerous additional efforts

Expertsuisse Header


Support and Project Manager for successful Evaluation Process

Swissgrid Headquarter


New Contact Center Solution for a Modern Workplace with more Scalability and Flexibility

Lusee isolutions Story


Thanks to interactive Conversations increased Sales Opportunities

Fachhochschule Nordwestschweiz Migration Microsoft Teams

Fachhoschule Nordwestschweiz

Lower Licenses Costs with Microsoft Teams Telephony

V-ZUG - Story


International Business driven by Introduction of Microsoft D365

BOBST Life Program


Employee Experience 2.0 - Leading Innovation BOBST Life Program for 5'000 Employees

Securitas Group Microsoft 365


With the Introduction of M365 to the Company Culture Booster

Migros Collaboration Platform


Digital Identity, M365 Toolkit and better enterprise-wide Communications

Rotpunkt Apotheken - Story

Rotpunkt Apotheken

Increased Efficiency and fewer Excel Lists thanks to Microsoft D365

BFU IT Framework


New Web Application leads to 80% higher Data Quality

AMAG Gebäude von aussen in Zug


Future Workplace with M365 Suite rolled out to 6'500 Employees

Innosuisse IT Plattform Azure Cloud


Efficiency Increase of the Innovation Promotion Process thanks to individual Solution «Innolink»

KIBAG Digitaler Arbeitsplatz


Successful Introduction of the digital Workplace thanks to User Adoption for 1'200 Employees

Gartenmann Engineering WaaS

Gartenmann Engineering

From successful Cloud Transformation to secure and reliable Operation