AMAG charge:ON: Innovation für transparente Flottenabrechnung
The company actively drives the transformation towards e-mobility and invests heavily in sustainable mobility solutions. With over 80 of its own locations across Switzerland, AMAG offers not only sales and service but also innovative mobility services such as leasing, fleet management, and e-charging solutions. The consistent focus on sustainability and digital innovation makes AMAG a pioneer in the Swiss automotive industry.
Initial Situation
High Costs Due to Missing Billing Solutions
Solution
Transparent Cost Management for Fleet Customers
Strategic Project Workflow
The implementation followed an agile, three-phase development approach that combined a fast market launch with continuous further development.
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Within just 10 weeks, a Minimum Viable Product (MVP) was developed and successfully implemented
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In the subsequent Minimum Marketable Product (MMP) phase, additional core functionalities were integrated
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Further development is based on direct feedback from active fleet customers as well as potential clients from the AMAG sales pipeline, ensuring a market-driven evolution
For Vehicle Users
- Transparent overview of all private charging sessions
- Automated recording and billing of electricity costs
- Detailed insights into reimbursements and current electricity prices
For Fleet Managers
- Central dashboard for cost management across all fleet customers
- Comprehensive vehicle monitoring including mileage and service status
- Efficient management system for business addresses and user access
For Administrators
- Streamlined onboarding process for new fleets
- Flexible system for manual correction of charging data
- Real-time monitoring of the system status across all integrated vehicle systems
- Self-service tools for charge:ON support, enabling autonomous management of charging data without developer assistance

Benefits
charge:HOME brings cost transparency for fleets and drivers
Strategic Value for AMAG
- Significant differentiation in the fleet market through a unique reimbursement model for private charging sessions
- Increased fleet sales driven by a compelling USP in the sales process
- Positioning as an innovation leader in the e-mobility sector
Benefits for Fleet Customer Companies
- Equal treatment of all employees with electric vehicles, regardless of their private charging infrastructure
- Automated reimbursement processes without additional administrative effort
- Reduction of total operating costs by promoting more cost-efficient private charging
Benefits for Vehicle Users
- Flexible charging options: from smart wallboxes to standard household outlets
- Automatic tracking and reimbursement of all private charging sessions
- Transparent cost control through direct data collection from the vehicle