Interview with Nils Hafner on CRM & Customer Experience

How does a company recognize its customer?

«Customer service is underestimated today» - a statement from an expert in the field of customer relationship management (CRM). We met Nils Hafner for an interview and talked to him about customer relationships in business.

Nils Hafner is a professor at the Lucerne University of Applied Sciences and Arts, an experienced CRM consultant, author and a popular keynote speaker on the topic of customer relations. In this interview, we dive into the world of CRM and customer experience with him and gain valuable insights. What is a meaningful customer journey and where is it heading?

«The core mistake companies often make is that they don't recognize customers.»

Do your customers have wow experiences with your company? In this interview, Nils Hafner explains how you can create consistent customer experiences and what the number one rule in customer relationship management is.

Interview only available in German.

Interview with Nils Hafner on CRM and Customer Experience

How does a company recognize its customer?

«The core mistake companies often make is that they don't recognize customers.»

What makes a successful customer relationship in business today? Nils Hafner will tell you more about this on 02.11.2023 at the CX Circle Event.

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