Interview with Nils Hafner on CRM and Customer Experience
![Nils Hafner im Interview Nils Hafner, Professor, Autor und CRM Berater, im Interview](/media/mbbo4nig/nils-hafner-im-interview-2.png?rxy=0.5,0.5&rmode=crop&width=546&height=307)
How does a company recognize its customer?
Nils Hafner is a professor at the Lucerne University of Applied Sciences and Arts, an experienced CRM consultant, author and a popular keynote speaker on the topic of customer relations. In this interview, we dive into the world of CRM and customer experience with him and gain valuable insights. What is a meaningful customer journey and where is it heading?