Interview with Nils Hafner on CRM and Customer Experience

Nils Hafner, Professor, Autor und CRM Berater, im Interview

How does a company recognize its customer?

«Customer service is underestimated today» - a statement from an expert in the field of customer relationship management (CRM). We met Nils Hafner for an interview and talked to him about customer relationships in business.

Nils Hafner is a professor at the Lucerne University of Applied Sciences and Arts, an experienced CRM consultant, author and a popular keynote speaker on the topic of customer relations. In this interview, we dive into the world of CRM and customer experience with him and gain valuable insights. What is a meaningful customer journey and where is it heading?

Interview Nils Hafner CRM CX

«The core mistake companies often make is that they don't recognize customers.»

Do your customers have wow experiences with your company? In this interview, Nils Hafner explains how you can create consistent customer experiences and what the number one rule in customer relationship management is.

Interview only available in German.

Gettogether CX Circle Community beim Apero

What makes a successful customer relationship in business today? Nils Hafner will tell you more about this on 02.11.2023 at the CX Circle Event.