Interview with Nils Hafner on CRM and Customer Experience
How does a company recognize its customer?
Nils Hafner is a professor at the Lucerne University of Applied Sciences and Arts, an experienced CRM consultant, author and a popular keynote speaker on the topic of customer relations. In this interview, we dive into the world of CRM and customer experience with him and gain valuable insights. What is a meaningful customer journey and where is it heading?
«The core mistake companies often make is that they don't recognize customers.»
Do your customers have wow experiences with your company? In this interview, Nils Hafner explains how you can create consistent customer experiences and what the number one rule in customer relationship management is.
Interview only available in German.