Markus Reding will assume the role of Market Unit Lead Financial Services as of June 1, 2026.

isolutions appoints Markus Reding as Market Unit Lead FSI. In this role, he will be responsible from 1 June 2026 for the strategic development of the banking and insurance sector, thereby purposefully strengthening isolutions' market position in financial services. 

His tagline "Moving People. Shaping the Future." captures the essence of what Markus Reding stands for in his new role: not merely accompanying companies on their technological journey, but winning over people, teams and organisations for change. His career combines a strong entrepreneurial mindset, deep business acumen, technological expertise and extensive leadership experience. This combination aligns perfectly with isolutions' strategic direction: digitalisation should create measurable impact for clients, employees and organisations alike. 

A particular focus lies on banking and insurance. With an impressive track record, Markus Reding has successfully built and grown business in these markets in Switzerland over many years, guiding clients through periods of significant change. He combines this deep industry knowledge with a clear perspective on the current opportunities presented by AI, data, modern platforms and new ways of working. The key will be to avoid viewing technological possibilities in isolation, but instead to translate them into viable business models, superior client experiences and effective organisations. 

Markus Reding is looking forward to his new role: «Coming from a technology background, I think entrepreneurially, and have learned over many years that lasting impact is created where business acumen, leadership and proximity to people come together. That is precisely what I am looking forward to in my role as Market Unit Lead FSI at isolutions - moving clients in the banking and insurance sector forward, making AI genuinely effective and actively shaping the future together with the team.» 


As a leading Microsoft partner in Switzerland, isolutions is well positioned to support organizations sustainably in the age of AI. The focus is not on technology for its own sake, but on real business value: AI should be understood, embraced, and used effectively. Together with the isolutions team, Markus Reding aims to help clients in the Financial Services market future-proof their businesses: with an entrepreneurial perspective, technological depth, leadership experience, industry knowledge, and a clear focus on people and impact. 

isolutions AG is the largest owner-managed Microsoft partner in Switzerland, with around 300 employees across its offices in Zurich, Bern, Basel, and Barcelona. For more than 25 years, the company has been supporting organizations in their digital transformation - from modern workplaces and business applications to cloud services, cybersecurity, and managed IT services. isolutions works with clients across banking, insurance, industry, and the public sector to enhance competitiveness and successfully implement sustainable innovation.