From Agentic Innovation to Commercial Impact
AI agents and intelligent automation are changing how commercial teams work, make decisions and engage with customers. For pharma companies, the opportunity is significant, but so is the complexity.
Internally, organizations must address data, governance, architecture, ownership and employee enablement. Externally, they need to navigate regulations, protect trust and respond to evolving customer expectations.
Microsoft will share current trends and innovations in agentic AI for pharma sales and marketing. isolutions will add the implementation perspective, including how to prioritize opportunities and build the right foundations. Lucas Badertscher will illustrate the journey through a practical use-case example.
The discussion is CRM-independent and combines a clear business perspective with relevant technical depth.
What You Will Learn
- Trends and innovations: how AI agents and automation are changing pharma sales, marketing and commercial operations.
- Pharma-specific challenges: what regulated organizations must consider internally and externally.
- Use cases in practice: how agentic AI can address concrete commercial challenges.
- Use-case prioritization: how to assess opportunities based on business value, feasibility and risk.
- From vision to implementation: how architecture, governance, enablement and change management support responsible innovation.
- Business value: which benefits organizations can realistically achieve and measure.
Who Should Attend?
This session is designed for business and technology leaders in pharma, healthcare and life sciences responsible for sales, marketing, commercial excellence, transformation, innovation, CRM, customer experience, data or AI.
It is especially relevant for organizations looking to move beyond experimentation, identify valuable applications and develop a structured implementation approach.
What You Can Expect
- An interactive expert session rather than a traditional product webinar.
- Current insights into agentic AI for pharma sales and marketing.
- An open discussion of internal and external implementation challenges.
- A practical use-case example from isolutions.
- Guidance on prioritizing opportunities and defining a realistic path forward.
- Microsoft’s innovation perspective combined with isolutions’ implementation expertise.
- 45 focused minutes, including interactive exchange and live questions.
- The recording afterwards for all registered participants.
Register now for free - even if you cannot attend live. By registering, you will automatically receive the recording afterwards.
